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If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Marketing is really just about sharing your passion.
Don’t push people to where you want to be; meet them where they are.
There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.
Content marketing is the gap between what brands produce and what consumers actually want.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.
Integrated marketing offers opportunities to break through to consumers in new markets.
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Ignoring online marketing is like opening a business but not telling anyone.
Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.
It's not what you sell that matters as much as how you sell it.
Think like a wise man but communicate in the language of the people.
You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.
The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.
For you to achieve your goals, visitors must first achieve theirs.
Customer service shouldn’t just be a department, it should be the entire company.
If everyone is thinking alike, then somebody isn't thinking.
It’s not about ideas. It’s about making ideas happen.
On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.
Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds.
90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy.
ocultan la verdad con mensajes en ingles, muchos clientes afectados por esta agencia.
Estoy muy disgustada con todo .
He pagado una barbbaridad y estoy igual que antes de empezar ...
Business has only two functions, marketing and innovation.
Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.