Opiniones RANKTOP BUSINESS Página 2

Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

Google only loves you when everyone else loves you first.

An essential aspect of creativity is not being afraid to fail.

Ignoring online marketing is like opening a business but not telling anyone.

Content Marketing is a commitment, not a campaign.

Tell stories.

We must move from numbers keeping score to numbers that drive better actions.

We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.

Enfoque, posicionamiento y diferenciación.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.

When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.

Inspiration is the most important part of our digital strategy.

Good content isn’t about good storytelling. It’s about telling a true story well.

Success is making those who believed in you look brilliant.

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The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Build something 100 people love, not something 1 million people kind of like.

Don’t find customers for your products, find products for your customers.

Content is fire. Social media is gasoline.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

You can’t sell anything if you can’t tell anything.

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.

Digital advertising over the years has been established as a major building block for innovative businesses. The age of old format of advertising has long passed and the earlier business owners realize this, the better.

Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.

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When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.

Authenticity, honesty, and personal voice underlie much of what’s successful on the web.