Opiniones RANKTOP BUSINESS Página 3

It’s all about people. It’s about networking and being nice to people and not burning any bridges.

Marketing without data is like driving with your eyes closed.

If you don’t understand people, you don’t understand business.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Your culture is your brand.

People don’t buy what you do, they buy why you do it.

Don’t count the people that you reach, reach the people who count.

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.

To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.

Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

If you cannot do great things, do small things in a great way.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

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Good marketing makes the company look smart. Great marketing makes the customer feel smart.

If you can’t measure it, you can’t manage it.

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Stopping advertising to save money is like stopping your watch to save time.

Smart brands don't just ride trend shifts. They start them.

The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.

Your culture is your brand.

Content is the key, because it’s how a website creates an online experience.

Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.

There are tons of different factors that go into ranking well, but the biggest is high-quality content.

What makes content engaging is relevancy.

The Internet makes money for you when you build something that is real and when it matters to people.

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.

When in doubt, bootstrap. Using your own personal resources is the easiest way to start a business. You don’t have to convince investors about the merits of your idea. You just have to convince yourself.

Your website is your greatest asset. More people view your webpages than anything else.